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What is Your Signature Story? – David Aaker

June 1, 2016

David Aaker: The Power of Brand Personality

February 25, 2016

David Aaker: The Father of Modern Branding

[57 min 16 sec] – Recognized as one of the world’s top marketing strategists, David Aaker is an authority on brands and the creator of the Aaker Model™.

April 13, 2015

David Aaker – “Finding the Shared Interest – A Big-Idea Brand Builder.”

February 15, 2012

Professor David Aaker – Forget Brand Preference Competition, Win the Brand Relevance War

May 13, 2011

David Aaker on developing innovative offerings that make competitors irrelevant

May 6, 2011

David and Jennifer Aaker: The Power of Signature Stories

March 22, 2017

Aaker on Branding: 20 Principles That Drive Success

May 9, 2014

Confidence Without Attitude 2016

June 3, 2016

Students Always 2016

June 3, 2016