Confidence Without Attitude 2016 Persuade through stories. Don’t leave culture to chance. Featuring excerpts from: What is Your Signature Story? with David Aaker Cultivating a Culture of Success: Lesson from High Technology, Pharma, and Berkeley-Haas with Jennifer Chatman, PhD 88 How Big Data is Changing Business (and Our Lives) with Gregory La Blanc HaasX (11 short videos)