Persuade through stories. Don’t leave culture to chance.

Featuring excerpts from:

• What is Your Signature Story? with David Aaker
• Cultivating a Culture of Success: Lesson from High Technology, Pharma, and Berkeley-Haas with Jennifer Chatman, PhD 88
• How Big Data is Changing Business (and Our Lives) with Gregory La Blanc
• HaasX (11 short videos)