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Berkeley Haas Amplified

Berkeley Haas Amplified

Haas School of Business - University of California, Berkeley

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© 2023 UC Berkeley, Haas School of Business
  • Category

    Marketing

  • Ming Hsu

    Measuring Brand Equity: Inside the Mind of the Consumer

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    Alumni Events, Marketing
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  • The Four – What to Do

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    Alumni Events, Innovation, Marketing
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  • A Fireside Chat with Guy Kawasaki

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    Alumni Events, Entrepreneurship, Innovation, Marketing, Strategy
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  • David and Jennifer Aaker: The Power of Signature Stories

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    Alumni Events, Marketing
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  • Innovative Leadership: Scott Galloway MBA 92

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    Dean's Speaker Series, Innovation, Leadership, Marketing
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  • David Aaker: The Power of Brand Personality

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    Dean's Speaker Series, Marketing
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  • Saatchi & Saatchi Executive Chairman Kevin Roberts on Creative Leadership

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    Dean's Speaker Series, Leadership, Marketing
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  • David Aaker: The Father of Modern Branding

    [57 min 16 sec] – Recognized as one of the world’s top marketing strategists, David Aaker is an authority on brands and the creator of the Aaker Model™.
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    Dean's Speaker Series, Marketing
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  • Aaker on Branding: 20 Principles That Drive Success

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    2014 Conference, Alumni Events, Marketing
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  • John Riccitiello, Former CEO of Electronic Arts

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    Dean's Speaker Series, Leadership, Marketing
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  • Study Finds Paid Search Ads Don’t Always Pay Off

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    Marketing
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  • Truth or Consequences? The Negative Results of Concealing Who You Really Are on the Job

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    Marketing
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