Saatchi & Saatchi Executive Chairman, Kevin Roberts shared his thoughts on Creative Leadership — a supercharged approach to success in today’s turbulent environment with Berkeley-Haas as a guest speaker in our Dean’s Speaker Series.
Drawing from leadership roles as Chairman, CEO and Head Coach with business organizations around the globe, his presentation outlined the creative leadership keys for turning organizations into winners in an intense, competitive and crazy world.
Since 1997 Saatchi & Saatchi has achieved record creative and financial performance under Kevin’s leadership. He has authored several books and is best known for his creation of Lovemarks, an idea that transforms conventions in marketing. His book Lovemarks: The Future Beyond Brands has been published in 18 languages. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age.