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Building Stronger, Trust-Based Relationships through Empathy
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Gary Shansby, Founder and CEO, Partido Tequila – Comments on Leadership from a Marketing Strategist
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Ginger Hardage – “Building a Brand from the Inside Out”
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David Aaker – “Finding the Shared Interest – A Big-Idea Brand Builder.”
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“If I’m Scared, So Are You.” Study Reveals How Fear Impacts Stock Market Decisions
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David Aaker on developing innovative offerings that make competitors irrelevant
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Social Media for Good
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Leif Nelson on a promising pricing strategy for corporate social responsibility