Leading Through Change and Crisis: Bob Shanks, EVP & CFO, Ford Motor Company

Bob Shanks discusses leading through change and crisis and share what it takes to transition from an automotive company to an automotive and mobility company.

The auto industry is faced with a new market of consumers who no longer look to traditional automobiles as the sole transportation solution. Ford is poised to take on this new marketplace with emerging-opportunity investments in electrification, autonomous vehicles and other innovative mobility solutions. Last month, Ford made headlines with its announcement to collaborate with Silicon Valley startups to have a fully autonomous vehicle in commercial operation by 2021 in ride-hailing or ride-sharing services.

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