David Aaker: The Father of Modern Branding

[57 min 16 sec] – Recognized as one of the world’s top marketing strategists, David Aaker is an authority on brands and the creator of the Aaker Model™.

David Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, is currently vice chairman of Prophet, a global marketing consultancy firm co-founded by two Haas graduates Scott Galloway and Ian Chaplin, both MBA ’92. He has published more than 100 articles and 15 books.