Hopping Down the Bunny Trail: Building a Mission Driven Consumer Brand

[41 min 3 sec] – Featuring: John Foraker, FTMBA 94, Chief Executive Officer, Annie’s Organics

Hear about the importance of mission and values in Annie’s growth from a $6 million pasta business in 1999 to a $200+ million NYSE-listed company today. Foraker will provide examples of decisions made along the way, lessons from the road, and observations about the future of consumer brands amid the evolving consumer and retail landscape.