2013 Berkeley-Haas School Update

Rich Lyons, BS 82, Dean, Haas School of Business

Dean Rich Lyons provides a brief school update, with a perspective on how our unique culture and style of leadership empowers Berkeley-Haas alumni to create positive change in organizations and markets.

HaasX Talks

Buckle your seat belt! The pace will be fast; the ideas will fly. Watch an extraordinary group of Haas alumni who will, in five minutes or less, share ideas that challenge our assumptions. These pathbending leaders, all experts in their fields, conclude
the Alumni Conference with presentations that inspire, engage, and provoke conversations that matter.

Moderator: Kellie A. McElhaney, Adjunct Assistant Professor; John C. Whitehead Faculty Fellow in Corporate Responsibility; Faculty Director, Center for Responsible Business, Haas School of Business


Question the Status Quo

Decadence and Social Media, a Decade Later
Chris Phenner, BCEMBA 03, Head of Midwest, Unified

Path-Bending Leadership: Challenging the Traditional
Priya Haji, MBA 03, Chief Executive Officer and Co-Founder, SaveUp

Start-up Marketing: Get Loud, Get Sued, Get Noticed
Keith Eadie, MBA 08, Vice President, Marketing, TubeMogul

Students Always

Learnings of an Operator…Top 10 Lessons From my 30 Years in Business
Phil Livingston, MBA 88, Chief Executive Officer, LexisNexis Martindale-Hubbell

Seaman to Hand Cuffs to I-Banker via Haas
Tomek Ulatowski, MBA 73, Co-Chairman, Multimedia Polska S.A.

The Difference Between Working and Working with Passion
Nicolas Goldstein, MBA 03, Chief Executive Officer, LAN Airlines Peru (LATAM Airlines Group)

Beyond Yourself

Digging for Dollars in your Underwear
Jeff Denby, MBA 08, Chief Creative Officer and Founder, PACT Apparel

Twitter: Building the Global Town Square
Michael Sippey, MBA 98, Vice President, Consumer Products, Twitter

Trust Your Eyes
Larry Marcus, MBA 93, Venture Capitalist, Walden Venture Capital

Confidence Without Attitude

Obama’s Environmental Vision: Yes We Have
Jan Berman, MBA 98, Senior Director, Customer Energy Efficiency Strategy and Market Development, Pacific Gas and Electric Company

Strategy in the Real World (and Why Design
Helps Deliver)
Sue Adelhardt, BCEMBA 03, Chief Executive Officer, Embarcadero Partners

The ROI of Values: Don’t Mess with the Touchy Feely
Danae Ringelmann, MBA 08, Founder, Indiegogo

How Do New Oil and Gas Technologies Change Our Energy Challenges

Severin Borenstein, E.T. Grether Chair in Business Administration and Public Policy; Co-Director, Energy Institute, Haas School of Business; Director, UC Energy Institute

Hydraulic fracturing and horizontal drilling are dramatically expanding the potential supply of natural gas and crude oil in North America and worldwide. Professor Borenstein addresses how this shock to the supply of hydrocarbon fuels affects the energy challenges faced by the US and others: the cost of energy, energy security, and climate change.

Guiding Your Children for High School Success and Getting into College

Gerna Benz, Student and Parent Advisor, Bay Area College Planning Specialists
Geralyn Concepcion Yparraguirre, Admissions and Recruitment Specialist and Diversity Outreach Coordinator, Office of Undergraduate Admissions, UC Berkeley
Dan Evertsz, College Planning Financial Aid Expert, Bay Area College Planning Specialists
Erika Walker, Executive Director of Undergraduate Program, Haas School of Business
Moderater: Jennifer Delgadillo Bevington, Executive Director, Office of Pre-College Programs and Center for Young Entrepreneurs at Haas (YEAH), Haas School of Business

Are you starting to think about your children’s preparation for, and journey to college? Join us for an event that will help guide your child toward success as we demystify the college application process. This engaging session will cover academic and financial preparation tips and provide a road map to funding college without depleting your nest egg. Experts in the field will come together to provide insights on how to navigate the complex landscape of college admissions and financial aid.

Dynamic Directors, Dynamic Nonprofit Boards

Nora Silver, Adjunct Professor and Director of the Center for Nonprofit and Public Leadership, Haas School of Business
Lynne LaMarca Heinrich, Senior Consultant at Marts & Lundy, Inc. and Senior Lecturer, Nonprofit Boards: Governance and Leadership in Nonprofit Organizations, Haas School of Business

Moving a board to high performance and strengthening your skills as a dynamic board member are keys to social sector organization success. Based on a framework developed by McKinsey, this session will demonstrate how to prioritize areas for board attention, ensure quality performance across three primary board roles, and develop a robust set of key board enablers.

Behavioral Finance and Investment Strategy

Greg LaBlanc, Lecturer, Economic Analysis and Policy Group, Haas School of Business

The emerging field of Behavioral Finance has developed a wide range of insights that have disrupted how we think about financial markets. Drawing on insights from psychology, information economics, complex systems, and game theory; behavioral finance has put the Strategy back in Investment Strategy. Professor LaBlanc highlights how the insights of game theory, in particular, can inform our understanding of how market participants interact and how asset prices are determined.

The Art of Leadership Presence – Telling the Compelling Story

Mark Rittenberg, Lecturer, Communications, Haas School of Business

Today’s managers are challenged to be more productive with reduced resources, especially with fewer employees. How then can a good leader achieve breakthrough results, communicate the most important messages and inspire employees? Popular Executive Education instructor Mark Rittenberg, introduces participants to an important, yet often overlooked area of leadership communication: telling the compelling story. Watch and learn more about storytelling as a powerful leadership and learning tool, and to learn the fundamental principles to tell stories that educate, motivate, and inspire.

Finding Meaning During Stressful Times

Dacher Keltner, Professor, Department of Psychology, UC Berkeley; Co-Director, Greater Good Science Center

Work is central to the meaning and happiness we find in living, and more stressful than ever. Professor Keltner details the science of stress and what can be done about it, focusing on the latest scientific findings and practices related to themes like trust, respect, optimism, play, storytelling, and gratitude.

Beyond Authority: The Principles of Persuasion and Influence

[60 min 25 sec] – Dana Carney, Assistant Professor, Management of Organizations Group, Haas School of Business

The ability to influence others is critical to one’s effectiveness. Leading change, obtaining support, and implementing new ideas all require the ability to direct and shape others’ behavior. In fact, as many companies move to “flatter” and more complex organizational structures, the ability to persuade and influence others has become more important than ever. Professor Carney discusses the Six Universal Principles of Influence – what they are, the psychological processes that underlie them, and how they can be used in any organizational setting.