Haas School Update 2014
[32 min 18 sec] – Featuring: Rich Lyons, BS 82, Dean, Haas School of Business Dean Rich Lyons will discuss what’s new at Berkeley-Haas and how our unique culture and style of leadership empowers alumni to create positive change in organizations and markets.
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Hopping Down the Bunny Trail: Building a Mission Driven Consumer Brand
[41 min 3 sec] – Featuring: John Foraker, FTMBA 94, Chief Executive Officer, Annie’s Organics Hear about the importance of mission and values in Annie’s growth from a $6 million pasta business in 1999 to a $200+ million NYSE-listed company today. Foraker will provide examples of decisions made along the …
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Business and Social Impact at Haas
[41 min 26 sec] – Featuring: Laura Tyson, Professor, Business Administration and Economics; Former Dean; and Director, Institute for Business & Social Impact, Haas School of Business Professor Laura Tyson will discuss the new Institute for Business & Social Impact at Berkeley-Haas—its history, rationale, activities, and goals. In this interactive …
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Aaker on Branding: 20 Principles That Drive Success
[1hr 6min] – Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He’ll comment on both the …
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Mapping the Pathway to College for Your Children
[1hr 17min] – Moderated by Jennifer Delgadillo Bevington, Executive Director, Office of Pre-College Programs and Center for Young Entrepreneurs at Haas (YEAH), Haas School of Business Featuring: Ana Rangel, Destination College Advising Corp, Advisor to YEAH Geralyn Concepcion Yparraguirre, MA, Assistant Director, Undergraduate Admissions Liaison, Haas School of Business, Diversity …
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